What is BCU Apparel?

The idea of BCU Apparel sprouted around 2013 as just words of support: ”You are Beautiful, Creative and Unique”. This was said at a time when tons of self-doubt, insecurities, and a bad case of imposter syndrome was going on for Jeri, the owner of BCU Apparel.

As random and unbelievable as it may have sounded, it quickly turned into an affirmation and reminder to just be herself no matter what the situation was. The words “Beautiful” “Creative” and “Unique” were put on a shirt as a gift which gave Jeri the idea that if these words could encourage her, they could do the same for others.

Through the years, BCU has been rebranded multiple times. Jeri likes to say that it grown and matured as she has grown and matured.

So why wear BCU Apparel? Wear it as encouragement to be your authentic self. Wear it as a reminder that you are Beautiful, Creative, and Unique in your own way. Acknowledge it and accept that you can’t be one without being all three.